Talladega Nights

That would be the name of the new Will Ferrell, NASCAR-themed movie. Also featuring Ali G and John C. Reilly.
Will's name in the movie? Ricky Bobby.

This is the tagline for the movie promos-

The story of a man who could only count to #1

The sound you hear? Me laughing my ass off.

Also, Gnarls Barkley, whom I love, love, love, performed. Dressed up as characters from Star Wars. Whole lotta Darth Vader fabric for Cee-Lo, I'm thinking.