Oooo, good choice

The face of Luella Bartley's new line for O'Neil? Lovefoxx CSS. Well done, Luella!

LUELLA BARTLEY is combining her passions for surfing and design with a new collaboration for Californian surfwear label O'Neill. The British Fashion Designer of the Year nominee has produced an exclusive 30-piece collection for the brand, which will launch early next year as part of O'Neill's offering for spring/summer 2008. "I wanted to get across a different side of the female surf look and the image of girls who surf," says Luella, on her inspiration for the range. "I wanted something that looked harder and more iconic than current surfwear for girls and I also brought it up to date with fashion's current trend for bright colours, and strong, clean graphics – part urban graffiti, part rave, part Seventies surf hippy." So, in typical Luella style, we're promised T-shirt dresses and eye-poppingly bright coloured jeans among the more traditional bikini and board shorts fare. "It's been designed for girls that can hold their own in the line-up," the designer adds. (October 29 2007, AM)