Sunday, February 25, 2007

Eat your Wheaties

Now with added Beckham!

Until now "Brand Beckham" has not been as strong in the US as in the rest of the world, but all that appears to be changing since the iconic athlete signed to promote Wheaties. By appearing on packaging for the product, which dubs itself "the breakfast of champions", Becks follows in the footsteps of one of his greatest sporting idols, Michael Jordan.

No comments: